Customer Lifetime Value (CLV), also known as Lifetime Value (LTV), is a metric that assists businesses understand the total revenue a client is expected to create over their relationship using the company. Accurately calculating CLV enables businesses to generate informed decisions about customer acquisition, retention strategies, and overall marketing investments. https://talley-gibbons-3.federatedjournals.com/mastering-customer-lifetime-value-calculation-a-comprehensive-guide