Everywhere you look in eyewear e-commerce, AR is front and center. The virtual try on feature allows frames to appear as though you’re actually wearing them. That’s the power of augmented reality, merging live video with digital eyewear. But does this tool actually drive success for brands, or is it more hype than help? https://varai.com/blog/does-augmented-reality-helps-eyewear-e-commerce/